lseo and orm ~ dynamic duo
LSEO: The consumers most likely to buy your goods or services are those nearest to you. LSEO (or local search engine optimization) techniques work to keep your name, website and business visible to these consumers as they are of the most value. Search Google for a product or service you need. Note the results that have the Star ratings. You will find businesses that market these goods or services in your area. You will further find that these businesses are rated with a one to five star rating system accompanied by reviews that let you know what other consumers have to say about them.
ORM: Content generated by Internet users has expanded to the point that it can now sway search results—significantly. A desire on the part of users to influence results naturally follows, as does a desire on the part of advertisers to exercise control over their brand’s reputation. ORM (or online reputation management) services vary, but in essence, monitor reviews, dispute erroneous reviews and automate the customer review process.
At dpa branding, our Local Search Engine Optimization and Online Reputation Management solutions succeed because they symbiotically achieve duel objectives. First, they position the advertiser as a trusted Local listing. Second, they generate more customer reviews, encouraging more people to do business with you. This article about Google Places and the “Referral Traffic case study” will help to explain our position and verify some facts.
Consumers pay attention to online reviews, and so should you. Internet users increasingly check search engines first in their quest to find a product or service, and more frequently than ever, will investigate a website before they enter an establishment. Whether they choose a different business, or stick to their original intention, consumers who read local online reviews claim that a preponderance of negative or positive reviews does effect their final purchase decision.
Often, advertisers are concerned only about their star rating—this is a mistake. The real power here resides in the kind of exposure and website traffic you will get as the result of a steady flow of reviews to your LSEO listings. Updating your Online Reputation Management content also improves your local search engine optimization ranking position for your listings.
With only seven percent of all Google Places listings claimed to date, those who take quick action will surely reap the benefits. dpa branding’s ORM program includes six other LSEO listings which enhance your Local awareness: Yahoo Local, Bing Local, Merchant Circle, Yellow Pages, Yellowbook and SuperPages. These sites may not get as much attention as Google Places, but we assure you, they are vital if you want to build and expand awareness of your Local presence.
Further analysis of consumer behavior indicates that that a business with hundreds of 4 or 5 Star rated reviews predictably gets more consideration from consumers than a business with a handful of 4 or 5 Star or negative reviews. Clearly, this can’t be accomplished overnight, but you can win this game by generating steady, methodical growth in your LSEO listings, and to help you do that, it is imperative that you make it exceptionally quick and easy for your customers to give you feedback.
dpa branding offers you the only Point of Sale Review App that enables your customers to write a review in less than sixty seconds. Some may claim to provide a similar service; do not underestimate the importance of getting this right. You need to have this solution in place and working for you. Our Tablet Review App makes it easy for your customers to writes the reviews at the point of sale.
That’s why it’s so important. Consumers are not happy when asked too many intrusive questions or when you impose on their time or patience. Our process is designed to be consumer friendly, streamlined and simple. It helps your already happy customer maintain that positive frame of mind as they quickly and conveniently create a review in less than 60 seconds–during the transaction process.
It’s important for one to be clear on the full value of Online Reputation Management. Knowing you have this effective tool in your marketing arsenal, as well as knowing how and why it is so effective, will ensure that you continue to receive big dividends as customers share their experiences via the Tablet Review App.